Why the Pixel 10 Pro Might Make Me Switch Back to Google in 2025

The Pixel 10 Pro and its various models, including the Pixel 10, Pixel 10 Pro Fold, and Pixel 10 Pro XL, are generating a lot of buzz as their August 20 release date approaches. But it’s not just the launch that’s got my attention.

There are three reasons why I’m seriously considering jumping back into the Google ecosystem with this device in 2025.

First, I’m always on the lookout for the next big thing. Second, I haven’t committed to any particular brand or device yet, so the door is still wide open. And finally, I’ve spent enough time with Pixel devices in the past to know what they bring to the table. With Google’s growing popularity, especially in the U.S. (and even Japan), it’s worth examining whether the Pixel 10 Pro will meet the lofty expectations people have for it.

1. Camera Capabilities

For me, a smartphone’s camera is the most important feature. No matter how stylish or feature-packed a device is, if it doesn’t take great photos, it’s a dealbreaker. The Pixel 10 Pro is rumored to feature a 50MP Samsung GNV primary sensor, paired with Google’s legendary computational photography features. Past Pixels have shown that good software can make even modest hardware shine, and the Pixel 10 Pro seems set to continue that trend.

While the camera might not have the latest and greatest sensors, it’s likely to deliver top-tier image quality thanks to AI-driven enhancements. However, I do have a slight concern: the lack of a dedicated telephoto lens. Zoom quality is important, and while the Pixel 10 Pro is expected to offer a practical zoom lens, I’d prefer something that can offer quality zoom without relying on digital cropping.

2. Tensor G5 Chipset

The big talk around the Pixel 10 Pro is its new Tensor G5 chipset, which is rumored to be the first fully in-house chip from Google. This marks a significant shift from the previous Tensor G4 and G3 chips, which were innovative but lagged behind Snapdragon in terms of performance. The first-gen nature of the G5 chipset gives me pause, as new chips often come with growing pains. However, if Google gets it right, it could deliver better AI optimization, longer battery life, and improved performance.

3. Practical AI

AI is becoming ubiquitous in smartphones, but it’s not always useful-or welcome. For me, the Pixel 10 Pro’s success hinges on whether Google can integrate AI features in a way that enhances productivity without becoming intrusive or gimmicky. The Pixel 10 Pro will likely feature Google’s Gemini AI, which could power everything from voice commands to real-time translation. But these features need to work seamlessly without overstepping privacy boundaries.

If Google can strike the right balance between powerful AI and user privacy, the Pixel 10 Pro could become the go-to device for those who value control over their tech while embracing innovation. Time will tell if the Pixel 10 Pro checks all the right boxes for me, but if not, I’ll likely be eyeing the upcoming Pixel 10a in a few months.