NVIDIA is planting another AI flag – this time in Europe. Following a highly publicized tour through the Middle East, where NVIDIA secured multi-billion-dollar deals with state-backed entities, CEO Jensen Huang is now turning his attention to the European Union. 
His first stop? Germany – the continent’s economic powerhouse and soon to be home to its largest AI datacenter.
Reports suggest that Huang will meet with German Chancellor Friedrich Merz in Berlin to unveil what could be a $3 billion AI facility powered by 100,000 of NVIDIA’s most powerful GPUs, each priced around $30,000. That’s not just a factory – it’s a supercomputer campus aimed at transforming Germany into a European AI hub.
The timing couldn’t be more symbolic. Europe, in an effort to catch up in the global AI race, faces a stark reality: there’s currently no real alternative to NVIDIA in high-end AI chips. While this dependency raises concerns among some EU leaders, others view NVIDIA’s involvement as a chance to fast-track their AI infrastructure dreams.
This move isn’t just about chips. It’s a strategic shift. NVIDIA is steadily pivoting away from relying solely on Big Tech clientele and instead building long-term partnerships with governments. After deals in Saudi Arabia, the UAE, and Qatar, the EU is the next piece of the puzzle – and Germany is ground zero.
Huang is expected to continue his EU tour with appearances at the UK’s Tech Week and France’s VivaTech, announcing similar infrastructure initiatives. In short, Team Green is executing a global AI landgrab – not unlike how the internet was built country by country in the late ’90s. This isn’t just about dominance; it’s about permanence.
Critics will call it corporate overreach, others see it as innovation on steroids. Either way, NVIDIA is setting the foundation for what could be the digital backbone of the 21st century. Europe, recession or not, just got a front-row seat.