Nothing is at it again – expertly stoking hype with another cryptic teaser of the upcoming Phone (3). The latest image is slightly more zoomed out than the last, offering a broader look but still keeping the full design under wraps.
It’s a clever game of breadcrumbs that Nothing fans have grown to love (and sometimes groan about).
This time, the teaser suggests a radical departure: the transparent aesthetic that’s become Nothing’s signature might be history. Rumors point toward the elimination of the Glyph LED lights in favor of a customizable dot-matrix display – a bold move that could redefine how users interact with their devices.
Some fans are divided over this shift. The transparent design helped set Nothing apart in a sea of lookalikes, so the potential change sparked debate. But others see it as evolution – with the dot-matrix display offering a canvas for personalization and dynamic info at a glance. Think pixel-art meets productivity.
Nothing isn’t just teasing a phone, though. Alongside Phone (3), the company will launch its first-ever over-ear headphones during a July 1st event in London. Clearly, Nothing is aiming to grow beyond its roots and become a lifestyle tech brand.
CEO Carl Pei has labeled Phone (3) as their “first proper flagship.” However, pricing details hint that this might be a flagship killer in spirit – delivering high-end performance without the sky-high cost. If true, this device could finally position Nothing as a serious competitor against the big players like Samsung, OnePlus, and Google.
Is Nothing abandoning its roots or maturing into something bigger? Either way, one thing’s certain: they know exactly how to keep us talking.