Apple is back in legal trouble-this time from within. A class-action lawsuit was filed on June 20 in the Northern District of California by Apple shareholders who accuse the tech giant of misleading investors over the progress and timeline of its artificial intelligence rollout. 
The legal complaint claims Apple exaggerated the readiness of its Apple Intelligence features, particularly the revamped Siri, as selling points for the iPhone 16 lineup.
The lawsuit, titled Tucker v. Apple Inc, names CEO Tim Cook, CFO Kevan Parekh, and former CFO Luca Maestri as defendants. Investors allege that Apple made bold claims during the June 2024 Worldwide Developers Conference about Siri’s enhanced AI capabilities, even though the company reportedly had no functional versions of the promised features at the time.
To make matters worse, Apple quietly pushed the rollout of key AI functionalities to 2026. This delay, first reported in March 2025, sparked concern among analysts and led to a lukewarm reception at WWDC 2025. Since then, Apple stock has plunged nearly 25% from its December 2024 peak, erasing approximately $900 billion in market value.
The shareholders argue that Apple’s overpromising misled both consumers and investors, impacting sales and market confidence. The National Advertising Division recently recommended Apple halt promotions of Apple Intelligence features on the iPhone 16 due to these delays-possibly laying the groundwork for the current legal action.
This lawsuit isn’t Apple’s only legal headache. The company is still entangled in a legal battle with Epic Games over its App Store policies and is now also facing claims from iPhone 16 buyers who say they were deceived about the device’s advertised features.
For consumers, the core issue is trust. Many expected next-gen Siri out of the box-what they got was a waiting game. Apple now faces pressure to either deliver its promised AI features faster or dial back the hype in future launches.