Apple fans eagerly await the unveiling of the iPhone 17 family, and while the company traditionally reveals new iPhones in September, the exact date remains a mystery. 
According to Bloomberg’s Mark Gurman, an expert known for his inside sources, the iPhone 17 lineup is most likely to be launched in the week starting September 8.
While the official event could fall on September 8, a Monday, Apple might also choose September 9 or September 10. It’s unlikely the event will be scheduled on a Friday, as Apple avoids Friday events. Additionally, the company tends to avoid significant dates like September 11 for obvious historical reasons. So, it seems the window is open between those three dates, and Apple will select the best one.
This year, Apple is introducing the iPhone 17 family, which includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The Air version will replace the Plus model, which has been one of the weakest sellers in previous years. If the Air model can prove itself, it will be a win for Apple, even if it doesn’t break any sales records.