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Nothing’s Potential Smartphone Expansion: Lite and T Models Coming Soon?

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Nothing might be looking to expand its smartphone range as the company explores adding new models to its lineup. Despite doubling its annual revenue to over $500 million and crossing the $1 billion mark in lifetime sales last year, Nothing is not fully satisfied with its current sales numbers. 
Nothing’s Potential Smartphone Expansion: Lite and T Models Coming Soon?
The company seems to be considering introducing a new range of smartphones that will complement its existing ‘Pro’ lineup.

According to tipster Yogesh Brar, Nothing might be exploring the addition of ‘Lite’ or ‘T’ models to its range, as the ‘Pro’ series alone is not enough to drive healthy revenue growth. While this might sound surprising, especially given that Nothing already has a sub-brand called CMF by Nothing, the new ‘Lite’ models could directly compete with the CMF lineup unless the company offers more attractive features and specifications for these models.

If Nothing indeed decides to launch ‘T’ models, these are likely to be more compact flagship phones, similar to how OnePlus has marketed their smaller, high-end models. This could give fans a chance to buy a premium phone that’s more portable while still offering top-tier performance.

The move to diversify the lineup could be driven in part by criticism over the pricing of its current flagship, the Phone (3). Offering a more affordable flagship phone might address this concern. However, the naming of the new models remains uncertain. Names like Phone (3)T or Phone (3) Lite seem a bit uninspired, so there’s hope that Nothing will come up with a more innovative naming scheme if the rumor proves to be true.

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