Apple is taking a tougher stance on App Store safety, especially for younger users. 
With the rollout of iOS 26 and other OS updates like iPadOS 26, macOS Tahoe 26, and watchOS 26, the company is quietly implementing stricter app age ratings as part of its new family safety toolkit.
The update, already live for beta users, introduces a more detailed age classification system. Instead of the broad 4+ and 9+ categories, the App Store now includes 13+, 16+, and 18+ tiers. This shift aims to offer families more control and transparency about the content their children access.
“The App Store is meant to be a trusted space for everyone – especially children,” Apple stated in July 2025. The enhanced age rating framework provides a more precise breakdown of app content, which could better reflect its suitability for different age groups depending on regional standards.
To support the change, Apple has updated the developer questionnaire required when submitting an app. It now features new mandatory fields covering in-app functionalities, health-related content, and violent themes. This gives Apple a deeper understanding of what each app actually includes and helps enforce age-appropriate access.
What’s behind this move? It’s likely a mix of public criticism and looming legal requirements. A 2024 report from the Heat Initiative and ParentsTogether Action criticized both Apple and Google for inadequate child protection, noting that over 200 of nearly 800 apps reviewed had problematic content yet remained accessible to kids.
Additionally, legislation like the App Store Accountability Act is gaining traction. While it’s not yet national, some states – including Texas – have passed it, requiring platforms to verify user age before downloads. Apple’s new rating system seems like a proactive step to stay compliant before such laws expand.
This isn’t just a backend tweak – it’s Apple reinforcing its commitment to creating a safer, more accountable App Store ecosystem in a rapidly evolving regulatory landscape.