Epic Games recently made a significant announcement regarding its mobile app distribution strategy. 
In response to evolving market conditions, Epic Games has decided to part ways with traditional mobile app stores that they have labeled as “rent collectors.” Instead of continuing partnerships with these stores, Epic Games will introduce its Epic Games Store, offering its games to Android users globally and to iOS users specifically in the European Union. Furthermore, Epic Games will make their mobile game lineup, including popular titles like Fortnite, available on the AltStore for iOS users in the EU.
However, Epic Games has made the tough decision to remove its game library from the Samsung Galaxy Store due to Samsung’s recent policy changes regarding app sideloading. Samsung’s introduction of an Auto Blocker feature in One UI 6 aims to enhance security by preventing malware and USB hijacking. Notably, One UI 6.1.1 has expanded restrictions on app sideloading, affecting Samsung Galaxy phones running this version but allowing for a simple workaround by disabling the AutoBlocker feature in the device settings.
The decision to withdraw from the Samsung Galaxy Store aligns with Epic Games’ stance against anti-competitive practices in the app distribution market. The move is a direct response to Samsung’s default blocking of sideloading, which Epic Games views as detrimental to fair competition. This action mirrors Epic Games’ ongoing efforts to promote fair competition and equitable treatment for developers on mobile platforms, particularly in light of recent revelations from the US Epic v Google lawsuit.
Despite the challenges posed by the Samsung Galaxy Store exit, there are positive developments on the horizon for Epic Games and its community. Fortnite is poised to return to iOS devices in the European Union, marking a significant milestone for fans of the popular game. Moreover, Epic Games is expanding its reach by bringing the Epic Games Store to Android devices worldwide and iOS devices in the European Union. This move not only benefits gamers but also offers a competitive advantage to developers by providing favorable fee structures, with a 12% charge for processed payments and 0% for third-party transactions.
Looking ahead, Epic Games plans to extend its support to additional third-party stores that uphold fair terms for all developers. By advocating for a level playing field and competitive markets, Epic Games is embodying its commitment to promoting a healthy ecosystem for app distribution. As regulatory frameworks continue to evolve globally, including notable developments such as Europe’s DMA and regulatory actions in the UK and Japan, Epic Games remains at the forefront of championing fair competition practices.
In sum, Epic Games’ strategic shifts in the mobile app distribution landscape signal a pivotal moment for the industry. By prioritizing fair competition, advocating for developer-friendly terms, and expanding its market presence, Epic Games is charting a course that aims to benefit both developers and gamers alike. Stay tuned for further updates as Epic Games prepares to launch its mobile games on diverse platforms, empowering a new era of mobile gaming experiences.