AI+, the latest player in India’s tech scene, is making bold claims-and even bolder product names. 
The company, under NxtQuantum Shift Technologies, is preparing to launch not only its budget-friendly Nova series smartphones but also a smartwatch with built-in true wireless earbuds (TWS), dubbed the Wearbuds Watch 3.
Yes, you read that right-Watch 3. That’s caused a bit of confusion since most consumers haven’t even seen a Watch 1 or 2. However, it seems AI+ is inheriting generic product lines and branding them as part of their launch strategy, possibly to ride on perceived legacy or compatibility. The same applies to their Nova series, which appears to consist of three devices: the Nova 1 5G (INR 5,000), Nova 2 5G (price unconfirmed), and Pulse 1 (INR 6,000). There’s speculation that Pulse 1 could be a rebranded third Nova device.
The Wearbuds Watch 3 packaging, leaked by a trusted source, reveals the branding “Smartband-Stored True Wireless Earbuds” and a faint outline of the design. The TWS buds shown appear to be very standard silicone-tipped units, which should offer some degree of passive noise isolation. Notably, AI+ plans to manufacture the watch and its other devices in India, a nod toward local production amid rising domestic tech ambitions.
While the naming conventions and product originality have raised eyebrows-especially with a company called AI+ launching a Watch 3 and Nova 2 out of nowhere-it’s clear they’re aiming for aggressive entry into the ultra-budget tech market. Whether this is smoke and mirrors or a smart move to quickly gain traction, only time will tell.
With a combination of low prices, local manufacturing, and AI-styled branding, AI+ seems to be betting on volume and affordability, even if their product designs and names scream déjà vu from online marketplaces like Wish.