Apple is pushing its Vision Pro headset and Apple Intelligence initiatives further by acquiring two AI-focused startups. This move is part of a broader strategy where Apple quietly takes over smaller companies to enhance its technology and expertise.
These acquisitions aim to refine the Vision Pro’s realism and elevate Apple’s AI capabilities, ensuring smarter, safer, and more privacy-conscious technology across its ecosystem.
MacGeneration recently reported that Apple has acquired TrueMeeting, a startup specializing in AI avatars and facial scanning. With just an iPhone, users could scan their faces to create hyper-realistic digital versions of themselves. Though the company’s website has been shut down, its technology fits perfectly with Apple’s ambition to enhance the immersive experience of the Vision Pro. TrueMeeting’s AI avatars are designed to make virtual interactions more human-like, and this acquisition will likely contribute to refining the lifelike avatars, called Personas, used in the Vision Pro.
In addition, Apple has also acquired WhyLabs, a company specializing in improving the reliability of large language models (LLMs). WhyLabs helps resolve AI issues like bugs and hallucinations, ensuring that AI systems remain consistent and accurate. This acquisition is crucial for advancing Apple Intelligence, making the company’s AI offerings not only smarter but also more trustworthy. WhyLabs’ expertise in safeguarding AI systems against security vulnerabilities aligns perfectly with Apple’s values of privacy and user trust, ensuring the safety and reliability of its expanding AI ecosystem.
By acquiring these companies, Apple aims to build a stronger, more integrated AI and spatial computing experience while prioritizing safety and privacy, ensuring that its technology remains at the cutting edge without compromising on reliability or user trust.
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