In a surprising strategic shift, Apple is now negotiating with OpenAI and Anthropic to enhance Siri using custom versions of ChatGPT and Claude AI, deployed securely on Apple’s own servers. 
This move could mark the end of Apple’s in-house Foundation Models, which currently form the backbone of Apple Intelligence.
Apple’s approach underscores its growing concern about lagging behind competitors in the AI race, especially after Samsung’s successful integration of Google’s Gemini into its Galaxy AI platform. The iPhone maker hopes that by partnering with top-tier AI firms while maintaining data privacy, it can rapidly boost Siri’s capabilities without compromising its core privacy principles.
The potential deal would align with Apple’s broader AI ambitions. In parallel, Apple is reportedly exploring an acquisition of Perplexity AI, possibly to power a new Safari search engine should its $20 billion agreement with Google collapse due to regulatory pressure.
While Siri currently relies on Apple’s internal models, a new version enhanced by ChatGPT or Claude could launch well before its tentative 2026 release date. However, given Apple’s track record of delays, skepticism remains. That said, if executed correctly, Apple could finally close the AI gap that competitors like Samsung have widened in recent years.
Looking ahead, AI-driven devices such as AR glasses are becoming the next big thing. Apple’s late entry into AI-powered experiences could put its future products at risk of falling behind-something CEO Tim Cook seems determined to avoid. For Apple, this isn’t just a software upgrade; it’s a survival strategy.