Apple might be able to repurpose some of the technology from its abandoned self-driving car project, ‘Project Titan,’ according to a new report. The latest buzz suggests a potential partnership with Formula 1 to use Apple’s advanced camera lenses on their vehicles. While Apple has been improving its camera technology for smartphones, it seems the company is looking to expand its innovation into other areas.
F1 cars, known for their speed and precision, could be the perfect testing ground for these state-of-the-art lenses.
For those who may have forgotten, Apple and F1 have already collaborated in the past. The two companies worked together to create a custom module featuring an A-series chipset, smartphone sensor, and a special firmware to enhance the camera app. This module was designed to withstand the vibrations and shocks typical of an F1 car’s high-speed environment. It even included upgraded stabilizers to ensure that footage remained steady despite the intense conditions.
According to Bloomberg, Apple’s camera lenses might replace the current hardware used to broadcast the view from the F1 car’s cockpit to millions of viewers. If this partnership comes to fruition, fans could experience crystal-clear, high-frame-rate footage, improving the viewing experience dramatically. In fact, we previously reported that Apple’s iPad app was used to remotely control this custom module, allowing real-time adjustments to color and framerate. But Apple could push this even further by adding features like real-time lens rotation, providing viewers with dynamic shots of different areas within the cockpit and on the racetrack.
It’s remarkable that Apple’s self-driving car initiative, which cost an estimated $10 billion, could eventually lead to new opportunities outside of the automotive industry. While ‘Project Titan’ never came to fruition as initially planned, the technology developed during the venture might still find its place in industries like F1 racing. As the story continues to develop, we’ll keep you updated on the latest news regarding this exciting potential partnership.