At WWDC 2025, Apple unveiled iOS 26, packed with new AI features that instantly reminded me of Google’s Pixel offerings. If you’ve been paying attention to what Google’s doing with its Pixel phones and Gemini AI, you might have had the same reaction: ‘Haven’t I seen this before?’ Let’s break it down:
Live Voicemail – Google Pixel’s ‘Call Screening’
When an unknown number calls, Google’s Call Screening feature kicks in, having the AI assistant ask the caller why they’re reaching out. You’ll then see their response on your screen in real-time, letting you decide whether or not to pick up. This feature was first introduced with the Pixel 3 back in 2018.
Personal Voice Assistant on Calls – Pixel’s ‘Hold for Me’
If you’re placed on hold when calling customer support, Pixel’s ‘Hold for Me’ feature lets you set your phone down. The AI waits for a real person to pick up and notifies you via a ringtone. It was introduced in Pixel 5 in 2020.
Visual Look Up – Samsung & Google’s ‘Circle to Search’
Snap a screenshot and use the tool to circle objects or tap them to search for products or information. First launched with Samsung’s Galaxy S24 series in early 2024, and later with Pixel 8.
Live Translation – A Feature from Galaxy S24 and Pixel 9
This tool translates conversations in real-time during calls. Both participants hear the translated voice. Initially introduced by Samsung with the Galaxy S24 in 2024, and later featured in Google’s Pixel 9 series. It’s not perfect yet, so it’ll be interesting to see if Apple can smooth it out.
So… Is Apple Just Catching Up?
It seems like Apple is taking cues from Google, bringing familiar AI tools to iOS 26. However, Apple has always focused on refinement over reinvention. These tools work well and are easy to use. But the twist lies in Apple’s approach to privacy: all of these AI features are powered locally on your device, except when off-device work is needed, where Apple uses its ‘Private Cloud Compute.’ This ensures that data is only sent to servers when absolutely necessary, and even then, the servers don’t store personal data. The system is also designed to be auditable by security researchers.
Google, on the other hand, uses cloud-based AI, which allows it to bring these features to a wider range of devices. But for full functionality, user data is often sent to Google servers. While Google promises strong privacy protections, it is known for its data-driven model.
Is Apple Really Catching Up, or Is It Simply Different?
From a user’s perspective, Apple is offering features that Pixel users have had for years. If you’re an iPhone fan, it’s nice to finally get these tools. If you’ve been using a Pixel, though, you might feel like Apple’s just catching up to the trend.
Apple’s real advantage, however, lies in its integration. iOS 26 will bring these features to all supported iPhones, giving the entire ecosystem a cohesive, polished experience. In contrast, Android devices can vary greatly in terms of hardware and software.
Should Google Be Worried?
Not really. It’s clear that Google remains ahead in the AI space, especially when it comes to useful smartphone features. But this marks the beginning of a new chapter: Apple is adopting features that others have already rolled out, but with its own unique spin. If history is any indication, Apple could use this solid foundation to create something truly innovative. One thing’s for sure-competition is about to get fierce.