Apple is finally stepping into the foldable smartphone arena, with a projected launch of the first iPhone Fold in 2026. 
The device is expected to adopt a book-style design similar to Samsung’s Galaxy Z Fold series. However, Apple engineers are reportedly unimpressed with the current prototype, stating it doesn’t offer much beyond what’s already out there.
Unlike Samsung, which has been refining its foldable phones over multiple generations, Apple is taking a slower, more calculated approach. The tech giant is pushing for a thinner, more durable foldable with a nearly invisible crease – a major improvement over the noticeable lines in current foldables.
Sources suggest one of the major challenges is creating a display that can fold without forming a visible crease while maintaining a slim form factor. These engineering hurdles have caused delays, pushing the launch window to at least 2026.
Despite this, industry insiders believe Apple’s entry into the foldable space could redefine the market. If successful, the iPhone Fold may set a new benchmark for design and practicality, potentially making foldables more appealing to a broader audience.
Apple is known for its perfectionism, and the foldable iPhone seems to be no exception. The company appears unwilling to release the product until it meets its high design and performance standards – and that may be exactly what sets it apart in an increasingly crowded space.