Apple may soon acquire Perplexity AI, according to internal sources familiar with the matter. Apple executives have reportedly discussed the possibility of buying the AI-driven search engine, which has gained attention in recent months.
However, these discussions are still in the early stages, and it remains uncertain whether a deal will be reached. The company’s mergers and acquisitions head, along with Apple’s AI department, is reportedly overseeing the talks.
Despite the speculation, a spokesperson from Perplexity AI stated that they are unaware of any such discussions taking place. Should Apple move forward with the acquisition, it would mark a significant investment, as Perplexity is valued at approximately $14 billion. This would be Apple’s largest acquisition to date. However, Perplexity is already in advanced negotiations with Samsung to integrate its features into the Samsung ecosystem, which could present another challenge for Apple.
The move, if finalized, could help Apple bolster its AI capabilities, which have lagged behind competitors like Google and Microsoft in recent years. Siri, Apple’s voice assistant, has long been criticized for its lack of innovation and responsiveness, and this potential acquisition may be a way to address these issues. But given that Google is Apple’s primary rival in search, acquiring Perplexity AI could set the stage for a future clash between the two tech giants, especially if Perplexity’s features become integrated into Apple’s devices.