In an unexpected twist, Apple recently found itself promoting a competitor’s product on its official social media account. The tech giant, which is rumored to be working on its first foldable iPhone, made headlines after accidentally posting an advertisement for Samsung’s Galaxy Z Flip 7 on its Apple Support account in China. 
The incident, which took place a few hours ago, was quickly noticed by tech leaker IceUniverse, who shared the recorded mishap on social media.
The post, which featured a promo for the Galaxy Z Flip 7, was swiftly deleted, but not before it caused a stir online. Speculation surrounding the blunder suggests that both Apple and Samsung might be using the same ad agency in China, leading to a mix-up. Alternatively, it could have been the work of a prankster, possibly a Samsung fan, who managed to hijack Apple’s official account. Regardless, the timing couldn’t have been worse for Apple, as it is in the midst of developing its own foldable iPhone, set to be released next year alongside the iPhone 18.
Fans and tech enthusiasts alike had a field day with the incident, with many joking about the accidental promotion of Samsung’s product. This mistake, while humorous, raises concerns about Apple’s internal controls, particularly regarding its outsourced ad management in China. While Apple quickly rectified the situation, the event has left many questioning the effectiveness of the company’s social media oversight.
The mistake was all the more ironic given that Apple is preparing to unveil its first foldable iPhone, a move that could compete directly with Samsung’s foldables. This slip-up also highlights the fierce competition between the two tech giants, with Samsung’s Galaxy Z Flip 7 and Galaxy Z Fold 7 already making waves in the market with their innovative designs.
For now, it seems Apple will need to take extra care in managing its social media accounts to avoid further slip-ups, especially as the world eagerly awaits the launch of its own foldable device.