Apple appears ready to breathe new life into its smartwatch lineup, with major updates reportedly in the works for both the premium Apple Watch Ultra and the budget-friendly Apple Watch SE.
According to Bloomberg’s Mark Gurman, both models are expected to launch later this year, with the Ultra poised to receive one of its most substantial upgrades yet.
The Apple Watch Ultra 3 may introduce satellite messaging, allowing users to send brief messages even without Wi-Fi or cellular coverage. This feature could be a game-changer for outdoor enthusiasts, athletes, and adventurers who find themselves off the grid but still need a reliable line of communication.
Since its debut in 2022, the Ultra model has only seen incremental updates – a new chip and a black titanium version in 2023. Adding satellite capabilities would mark a dramatic evolution, potentially making the Ultra a more self-sufficient and compelling device for serious users.
Meanwhile, the Apple Watch SE is overdue for a refresh, having last been updated in 2022. While specifics are scarce, expectations include a faster processor, improved battery life, and possible design enhancements. The SE remains Apple’s entry-level option, appealing to users who want the core smartwatch experience without the higher price tag.
These upgrades come at a critical time. Apple’s wearables segment – which includes smartwatches, AirPods, and accessories – saw a 7% revenue dip last year. Even more concerning, Apple Watch sales alone dropped over 14%. By adding compelling features like satellite messaging to the Ultra and modernizing the SE, Apple could reenergize its smartwatch offerings.
If launched, Apple would be among the first to bring satellite messaging to mainstream smartwatches. While Garmin includes emergency satellite features in some models, it’s not yet a standard feature in the consumer market. That could give Apple a clear competitive edge with adventurers and fitness buffs looking for enhanced safety and independence.
Overall, this rumored fall lineup could signal a more ambitious chapter for Apple’s wearables. The Ultra could finally live up to its rugged reputation with next-level capabilities, and the SE might become the go-to option for first-time buyers. The only question that remains: can Apple deliver innovation that translates to meaningful daily use?
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