Apple’s WWDC 2025 is finally here, and while fans are buzzing with anticipation, don’t expect fireworks on the AI front – at least not the kind that rewrite the rulebook. According to analyst Ming-Chi Kuo, Apple won’t be revealing any groundbreaking advancements in artificial intelligence. 
Instead, its strength lies in how it leverages its seamless ecosystem to create a more cohesive, user-friendly AI experience.
Though the AI race is being led by companies like Google and OpenAI, Apple is quietly reshaping its strategy. Rather than rushing out half-baked features, Apple is playing the long game, focusing on tight integration with iOS, macOS, and its custom silicon. Kuo suggests that we’ll see a development roadmap rather than revolutionary tech, with potential rebranding of Siri as part of an ‘Apple Intelligence’ overhaul embedded directly into the OS.
Still, there’s some pressure on Apple. The company is under scrutiny for allegedly misleading marketing tied to Siri’s AI capabilities in the iPhone 16. WWDC 2025 could be a pivotal moment for Apple to show it’s listening to feedback and ready to deliver on its promises.
Expect announcements that prioritize security, privacy, and a platform-wide integration of AI tools for developers – a move that aligns with Apple’s core strengths. Rather than chasing flashy demos, Apple is betting on real-world usability, device-side processing, and tighter ecosystem control.
Ultimately, this may not be the WWDC of huge surprises, but it could be the one that sets the stage for how Apple envisions AI – not as a gimmick, but as an invisible enhancement that “just works.”