Nothing’s CEO Carl Pei has finally addressed one of the tech world’s lingering curiosities: why did his company acquire Essential back in 2021? In a refreshingly honest video interview, Pei cleared the air, revealing that the acquisition was never about technology-it was purely about branding.
During the 7-minute chat, Pei explained that the move was all about securing the Essential brand name, domain, and social media handles. While many assumed deeper strategic motives-perhaps access to R&D, patents, or proprietary tech-Pei laughed those off. 
According to him, the Essential acquisition was simply about reserving the rights to a name he initially wanted to use for his company.
He also jokingly mocked one of Essential’s most peculiar concepts-the unreleased Project Gem-with its quirky shape and tiny, uncomfortable keyboard. “It wasn’t about the tech,” Pei emphasized, pointing out that the actual devices had no influence on Nothing’s product roadmap.
Interestingly, even after securing the Essential name, Pei opted to go with the more minimalistic and abstract “Nothing” brand instead. He even toyed with the idea of naming the company “Stone” before finally settling on “Nothing”-a name that’s since developed its own distinctive identity and cult following in the tech space.
Now, as Nothing gears up to launch the Phone (3) and a new pair of headphones, fans have more clarity on the brand’s past decisions. This transparent moment from Pei adds a layer of authenticity to the company’s narrative-and might just strengthen user trust as the brand matures.