The potential of AI platforms like ChatGPT to challenge the dominance of Google Search has been widely discussed. While many analysts predict that AI will eventually replace Google Search, we are far from seeing that happen. Currently, Google processes a staggering 13.5 billion searches daily, vastly outpacing ChatGPT, which handles 1 billion search requests per day.
Despite ChatGPT tying with TikTok for 12th place, it is nowhere near challenging Google’s lead. So, when will AI become a more formidable rival to the current search giant?
In comparison, Google remains the clear leader, with Instagram coming in second at 6.5 billion searches per day, followed by Baidu with 5 billion. Snap and Amazon occupy the fourth and fifth spots, with 4 billion and 3.5 billion searches respectively. While ChatGPT’s rapid rise is impressive, it’s still not quite on Google’s level.
ChatGPT’s ability to reach 1 billion searches per day in just 5.5 times the time it took Google to achieve that milestone is a promising sign. However, the future growth of AI in search will require ChatGPT to be integrated into more browsers, devices, and search engines. Additionally, it must prove itself superior to Google in indexing the open web.
Moreover, for ChatGPT to overtake Google, it needs to address the way users search for information. Google often offers quick answers through features like Knowledge Panels, Featured Snippets, and Overviews. However, tasks that require complex reasoning, creative writing, clear explanations, content summarization, and interactive problem-solving are where ChatGPT has already gained an advantage. If you’re looking for detailed responses or explanations, ChatGPT outshines Google.
That said, Google Search still excels for fact-checking or when a specific website is needed. In situations where precision and quick facts are paramount, Google remains the go-to search tool.
While it may not dethrone Google yet, ChatGPT and other AI platforms have the potential to evolve and lead the search industry. The biggest hurdle is public skepticism toward AI, fueled by concerns over its accuracy. As more users get comfortable with AI tools, we may see a shift towards AI-driven search engines.
In terms of practical applications, Google is beginning to replace its Assistant with the Gemini LLM (Large Language Model), signaling a move toward integrating AI into more devices. For example, if a user asks Siri a question she cannot answer, Siri may offer ChatGPT as a solution. Google’s Gemini AI is handling queries and setting alarms, a small but significant step towards AI’s role in everyday tasks.