Google is finally bringing much-needed improvements to Chrome on iOS, making it easier than ever to switch between work and personal browsing. 
This update introduces smoother account switching and enhanced enterprise-grade security tools-features iPhone users have been waiting on for years.
With more companies embracing Bring Your Own Device (BYOD) setups, where employees use one phone for both personal and professional tasks, iOS users have been at a disadvantage. While Android users have long benefited from profile separation, iPhone owners were stuck juggling multiple browsers or signing in and out constantly. That changes now.
Thanks to the latest Chrome update for iOS, users can now enjoy clear separation between work and personal sessions. Once signed into a managed account, Chrome isolates all tabs, passwords, history, and data tied to that profile. There’s no mix-up, and you’ll always know when you’re in a managed (i.e., work) environment thanks to clear indicators.
Switching between accounts is now just a tap away-no more awkward workarounds. And it’s not just users who benefit. IT admins gain new levels of control and visibility. They can decide how past browsing data is treated during the initial switch and access powerful reporting tools through Chrome Enterprise, including integration with third-party security platforms.
One of the standout additions is URL filtering, now available on iOS for the first time. Previously limited to desktop and Android, this feature blocks access to risky or unapproved sites-such as generative AI platforms-steering users to company-approved alternatives and helping prevent so-called ShadowAI risks.
All of this is part of Google’s ongoing mission to elevate Chrome’s capabilities on mobile for business users. Organizations can opt for the free Chrome Enterprise Core or level up to Premium for even more robust protection.
For professionals who rely on Chrome across all devices, this update is a major win. No more juggling browsers-just seamless, secure browsing with full control and clarity.