The price of NVIDIA’s high-end GeForce RTX 5090 GPU is finally seeing some meaningful drops, especially in Japan, where it has fallen below the ¥400,000 mark (roughly $2,775 USD) for the first time. 
Previously retailing around ¥440,000 (~$3,050 USD), this nearly $300 discount brings some long-awaited relief to gamers and creators waiting for sanity to return to the GPU market.
Two custom variants-ZOTAC’s SOLID and GAINWARD’s Phantom-have been spotted at these reduced prices, signaling a downward trend not just in Japan but gradually in the US and EU as well. While Japan has historically seen higher component prices than North America, the roles seem to have flipped with current RTX 5090 listings.
In the US, select RTX 5090 cards occasionally appear on Amazon and Newegg for as low as $2,700–$2,800, but they’re often snatched up quickly
. The more widely available variants still hover over the $3,000 line. 
Across Europe, prices have dipped to the €2,400–€2,500 range-down from over €2,600 just last month-signaling that a global correction might be underway.
Even with these reductions, prices are still far from the GPU’s original $1,999 MSRP. The limited supply and strategic distribution from NVIDIA have frustrated many in the community, leading to accusations of artificial scarcity and inflated pricing models. Unlike companies like Nintendo that flood the market to curb scalpers, NVIDIA seems content letting demand outpace supply.
Experts suggest that patience may still pay off. With improving availability and the exit of the China-exclusive RTX 5090D relieving market pressure, more drops could be on the horizon. For now, the recommendation is clear: unless you’re desperate, wait it out-$2,500+ is still a steep ask.