Google has launched a new app that might just save you from making those regretful online purchases. You know the ones – you buy something, try it on, and realize it’s not what you expected, only to send it back the next day? Well, this app aims to stop that cycle.
Try on outfits without the dressing room
Earlier this year, Google Shopping introduced a virtual try-on feature for clothes using your own photo. Now, Doppl, a new experimental app, takes that idea to the next level. Using either photos or screenshots, Doppl allows you to try on outfits virtually.
So, if you spot a trendy look on Instagram, see something you like at a thrift shop, or find an outfit on your favorite influencer’s feed, just snap a picture, upload it to Doppl, and see how it might look on you. Pretty cool, right?
But that’s not all – Doppl uses AI to transform static outfit images into short videos, giving you a more dynamic, realistic view of how the clothes move. This feature is a major upgrade compared to traditional virtual try-ons. Instead of just a still image, you get to see how an outfit looks in motion, which could be a game-changer when it comes to decision-making.
Video credit – Google
Additionally, Doppl lets you save and share your outfit looks. For content creators, this is a big deal. Imagine flexing a new look on your social media without even having to buy the clothes! Expect to see a lot of Doppl-inspired fashion videos filling up Reels and TikToks.
Early stages, but big potential
Currently in the experimental phase under Google Labs, Doppl isn’t perfect yet. Since it’s still in development, don’t be surprised if the fit, textures, or overall look of clothes aren’t always spot on. But that’s the beauty of Google Labs – it’s all about testing, gathering feedback, and refining the technology.
At this moment, Doppl is only available in the US for both iOS and Android devices. And while some fashion apps already offer virtual try-ons, Doppl sets itself apart. It’s not tied to any single brand, allowing you to test out more looks freely. Plus, the AI-powered video feature makes a huge difference. Seeing how an outfit moves on your body can help you decide if it’s a keeper before it ends up in the return pile.
It might even be a win for sustainability. With fewer impulse buys and returns, there could be less waste. Of course, generating these AI videos requires significant computing power, but it’s an exciting glimpse into how far Google’s AI has come, particularly in reshaping the way we shop.