Google is back at it with its signature playful jabs at Apple. 
In the latest episode of the Best Phones Forever animated series, the Pixel phone takes aim at the newly announced iOS 26 features – and in doing so, drops a cheeky teaser for the highly anticipated Pixel 10.
This time, the iPhone proudly lists iOS 26’s new capabilities, including Live Translation in Messages, Hold Assist, and smarter Call Screening. The Pixel listens patiently, then reminds iPhone that those tools have been available on Pixel phones for years. It’s all delivered in Google’s lighthearted style, but the message is crystal clear: Apple is still playing catch-up in the AI race.
Things get even more interesting at the end. When the iPhone nervously asks what the Pixel is working on next – hinting at the Pixel 10 – the Pixel stays quiet. The screen flashes an image of the Pixel 9 Pro, followed by a knowing grin and a silent promise: something big is coming.
This marks the first official nod to the Pixel 10. While details are still under wraps, the wink-filled ending signals the beginning of Google’s marketing push. The company’s tone? Confident and a little smug.
Outside the animated skit, leaks and rumors have been heating up. Just last week, a mysterious Pixel 10 Pro (or maybe the 10 Pro XL) was spotted during what appeared to be a commercial shoot on a Canadian beach. The device’s tagline? “Ask more of your phone.”
Adding to the speculation, Google recently rescheduled its Pixel Superfans event from late June to September – a move many believe is timed with the Pixel 10 launch and Android 16’s public release. All signs point to an early fall debut.
Will the Pixel 10 bring another round of AI dominance? That remains to be seen. But one thing’s certain – Google’s not pulling any punches this time, and Apple may once again be left catching up.