Google has just announced a significant upgrade to YouTube Shorts, bringing the power of AI to creators in an exciting new way. Last year, YouTube introduced the “Dream Screen” feature, allowing creators to use AI-generated backgrounds for their Shorts. 
This feature, which plays on the traditional green screen technique, enables users to enhance their content with AI-generated images and videos.
Now, Google is taking things a step further by integrating the new Veo 3 AI model into YouTube Shorts. This integration will allow creators to generate polished video clips simply by providing a text prompt. The ability to produce high-quality video content using AI will make it even easier for creators to craft unique Shorts without the need for advanced video production skills.
At the Cannes Lions festival, YouTube CEO Neal Mohan shared details about this upcoming feature, which is expected to roll out later this summer. During his presentation, Mohan demonstrated the capabilities of Dream Screen, using the older Veo 2 model. But with Veo 3, things are taken to a new level. Not only does the AI model generate visuals, but it also creates sound effects and even voices for characters in the videos.
To give you an idea of the scale, YouTube Shorts, launched in 2021, now averages a staggering 200 billion views per day. This level of engagement shows how quickly the platform has become a global phenomenon. As Mohan pointed out, YouTube creators are no longer just content creators; they are becoming brand ambassadors, business moguls, and storytellers with the help of cutting-edge AI technologies.
Looking ahead, Mohan predicts that in the next 20 years, creators will continue to evolve and push the boundaries of what’s possible, blending formats, genres, and creating entirely new experiences. He believes AI will be at the forefront of this creative revolution, helping creators push the limits of their imagination.