As the deadline for new tariffs approaches, GPU manufacturers are stepping up production to ship as many NVIDIA GPUs to the US as possible. 
Aiming to beat the clock before the July 9th deadline set by the Trump administration, these companies are moving fast to secure profits and maintain competitive margins.
The uncertainty surrounding US tariffs has put the supply chain in flux, with policies changing as negotiations unfold. To take advantage of a temporary relaxation in tariff rules, several companies, including NVIDIA’s AIB partners, are ramping up production. This move aims to ensure that inventory is ready before the tariffs go back to higher levels.
Reports from Nikkei Asia indicate that prominent manufacturers like Gigabyte and MSI are pushing to increase production of NVIDIA’s most popular GPUs. With an eye on the looming tariff hike, these companies are focused on stockpiling units in the US, hoping to avoid the next wave of high taxes. MSI’s chairman, Joseph Hsu, confirmed the company is doing everything possible to meet market demand by increasing its US inventory.
Similarly, Gigabyte is reportedly stepping up production to capitalize on the window of opportunity before the tariffs kick in. With the deadline fast approaching, it’s clear that NVIDIA’s AIB partners are racing against time to ensure their products remain profitable.
But what does all this mean for gamers? As we’ve seen in the past, companies often use these uncertain times to boost their margins. After the deadline passes, they may increase prices, especially if trade negotiations fail to reach a favorable outcome. This situation mirrors events before Trump’s presidency, when GPU manufacturers were importing record numbers of units in anticipation of higher tariffs.
Looking ahead, it remains to be seen whether newer GPUs, such as the RTX 5090, will become more accessible or remain in short supply. What’s clear is that consumers may face the consequences of political decisions, with gamers likely feeling the pinch as they navigate the complicated landscape of global trade and GPU pricing.