If you’ve ever been stuck in a loop of tech support tickets and endless waiting, you’ll appreciate what Nothing is doing. At its exclusive service center in Bengaluru, India, a staggering 98% of customer issues are resolved within just two hours. Yes, you read that right-two hours. This update came directly from Akis Evangelidis, Nothing’s Co-founder and Head of Marketing, who also reported a customer satisfaction rate north of 97%.
India’s five biggest cities-Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai-now host Nothing’s premium service centers, and together they serve a potential market of nearly 95 million people.
That’s about the combined population of California, Texas, and Florida. Along with these exclusive hubs, Nothing operates over 330 service centers nationwide, bolstered by 20 priority service desks and plans to add 10 more by year-end.
The company isn’t just talking the talk. It’s clearly walking it-with warm hospitality, responsive support, and fast resolution times. For many, having a flashy phone is great, but having a service team that actually delivers? That’s next-level premium.
Still, Evangelidis admits there’s room for growth-especially in dealing with edge cases. But the company is committed. And with the upcoming launch of the Nothing Phone (3), support infrastructure is set to get even stronger.
Speaking of launches, July 1 marks a big moment. That’s when Nothing finally pulls back the curtain on two hotly anticipated products: the Nothing Phone (3) and the Nothing Headphone (1). No more leaks, no more cryptic teases. Finally, answers.
The Phone (3) is expected to pack some serious upgrades, making it more than just a visual standout. Meanwhile, the Headphone (1) breaks new ground for Nothing-this is their first over-ear headphone, teased cheekily by Carl Pei himself, who took a playful jab at classic Sennheiser designs. Yep, that guy doesn’t miss a chance to stir things up.
In short, Nothing isn’t just delivering hype-it’s backing it up with real-world improvements where it matters most: customer experience. Whether you’re buying your first Nothing product or upgrading to the latest, the brand wants to make sure you’re taken care of long after the unboxing thrill fades.