Nothing, a rising tech brand, is making a bold move by introducing its flagship products in the US and Canada. On July 1, the company will officially launch its first true flagship smartphone, the Nothing Phone (3), alongside its debut over-ear headphones, Nothing Headphone (1). 
These products, co-engineered with the renowned British audio brand KEF, mark a significant step for the young brand as it moves beyond beta programs and offers these devices to the general public.
The devices will be available directly through Nothing’s website and Amazon in the US, while Canadian customers can find them at Best Buy. The Phone (3) will support major US carriers like AT&T and T-Mobile. With this move, Nothing is aiming to make a lasting impact in a market dominated by giants like Apple and Samsung.
CEO Carl Pei has stated that the company is building for the long term, and the Phone (3) represents a significant milestone in their journey. He emphasized that while the US market is dominated by two major players, there is a clear demand for something different. Pei noted the strong conversion rates of users switching to Nothing and sees the Phone (3) as the right product at the right time to tap into the North American market. It’s not just another launch; it’s a signal of the company’s future ambitions in the region.
This is a big moment for Nothing, and the launch of these products is sure to shake things up. Whether the Phone (3) will live up to the hype remains to be seen, but it certainly has the potential to make a mark in the smartphone market.