Nothing is officially making its way to the US with the release of the Phone (3), a move that marks a significant milestone for the brand. After launching a total of eight smartphones, only one – the Phone (2) – ever made it through official US channels.
According to TechCrunch, the Phone (3) will be the second in Nothing’s lineup to debut in the United States, and it will be available for purchase directly through Nothing’s website and Amazon.
Before this, US customers had limited access to Nothing’s phones through the company’s UK-based beta program. To purchase, customers had to enroll and hope they’d be selected. Sadly, devices bought this way weren’t supported by Nothing in the US, though buyers did have a 14-day return window.
Good news for customers in the States: the Nothing Phone (3) will support both AT&T and T-Mobile networks, though there’s no official Verizon support out of the box, which is unfortunate for those on that network. In a recent interview with TechCrunch, Nothing’s CEO Carl Pei acknowledged that the US smartphone market is largely controlled by Apple and Samsung but expressed confidence that there is space for a third player that offers something truly different.
“We’ve always said we’re building for the long term,” said Pei. “Phone (3) is not just another launch – it’s a statement of our growth as a company. While Apple and Samsung dominate, a lot of people are eager for something new.”
While Nothing is excited about its entry into the US market, one challenge remains: getting the Phone (3) into the hands of more users. Although the phone will not be sold by any major US carriers, Amazon could prove to be the ideal partner to help Nothing break through in a competitive market. As of now, the Phone (3) is expected to be unveiled officially in July, with early teasers already showcasing the sleek new design. We expect more details about its specs to be revealed soon, but Nothing’s CEO has already confirmed the flagship will be priced around £800 in the UK. No official US price has been disclosed yet, but to compete, Nothing may need to undercut the bigger players or rely heavily on its fanbase to boost sales.
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