In a bold move, NVIDIA’s CEO, Jensen Huang, has expressed pessimism about the company’s future prospects in China, revealing that the company will no longer include China in its revenue forecasts. This shift is driven by the growing impact of US export restrictions, which have severely hindered NVIDIA’s operations in China. 
The company, once a major player in the Chinese market, now finds its prospects dwindling due to the inability to sell high-end chips, along with the recent ban on its H20 AI accelerator.
In a recent statement, Huang shared his thoughts on the issue, saying, “I’ve told all of our investors and shareholders that, going forward, our forecasts will not include the China market,” a sentiment that clearly highlights the challenges the company is facing in the region. As export restrictions tighten, NVIDIA no longer sees China as a reliable source of business, and the firm has already started adjusting its financial outlook accordingly.
The CEO has also criticized the effectiveness of these US export controls, suggesting that they have failed to meet their intended goals. He had previously called the AI Diffusion rule “nonsensical” and voiced opposition to the H20 AI restriction, questioning their impact on global competition. Huang’s argument is clear: without access to China’s market, the company risks losing billions of dollars, and the longer these restrictions remain in place, the more likely it is that China will develop its own alternatives, which could eventually challenge the US’s AI dominance.
It’s also important to note that China’s rapid development in AI could be accelerated without the constraints of American technology. If the country continues to develop models like DeepSeek R1 without cutting-edge chips, its technological capabilities could reach new heights. As the US maintains its hardline stance on export controls, NVIDIA may be forced to navigate a market where its influence is diminished, and where China’s technological self-sufficiency could create more competition in the AI field.
Despite the ongoing restrictions, it’s clear that NVIDIA isn’t giving up on its global ambitions. With plans for growth in Europe and other regions, the company remains hopeful that it can adapt to the changing landscape. However, it’s undeniable that the exclusion of China from their revenue forecasts marks a significant shift in NVIDIA’s approach to the global market.