PSG’s record-breaking 5-0 thrashing of Inter Milan in the UEFA Champions League Final wasn’t just a defining football moment-it also became a major tech showcase for Oppo.
As the Official Smartphone Partner of the UCL, Oppo seized the moment in Munich’s 75,000-seat arena to show off the capabilities of its latest flagships: the Oppo Find X8 Pro and the elusive Find X8 Ultra.
While most eyes were glued to the pitch, Oppo created an off-field spectacle with demo booths, selfie zones, and high-profile appearances by football legends like Kaka, Cafu, Micah Richards, and surprise guest Marco Materazzi. Fans also got to interact with AI camera booths featuring brand ambassadors like Yamine Lamal, turning photos into memorable mementos. The charity match featuring Esteban Cambiasso and others added another emotional layer to the tech-meets-football fest.
At the heart of Oppo’s display was its new AI photography tech, which the company claims elevates mobile photography to a new level. Yet some industry watchers couldn’t help but question the strategy: Oppo’s top-tier Ultra model isn’t even available in Europe. Despite spending big on visibility, many fans still can’t access the brand’s best tech without importing devices from the Middle East or Asia.
The Find X8 Pro, the only one available officially in Europe, is powered by the Dimensity 9400 and got the bulk of the attention. But enthusiasts lament the fact that the more advanced Ultra version remains a unicorn for most European users. “It’s like Oppo is taunting us-‘Look at this amazing camera you can’t buy,’” one fan joked online.
Users and fans online voiced mixed feelings. Some praised the marketing spectacle and the blend of sport and innovation. Others criticized the company’s reversed rollout strategy: prioritize availability before global stunts. There were also debates about camera performance, with some users noting odd shutter speed and ISO settings in the match photography samples Oppo showcased.
Regardless, Oppo remains firm in its vision: to connect fans across the globe through shared experiences in sport and tech. Whether this visibility-first, availability-later strategy will pay off in the long term remains to be seen. But one thing’s clear-the brand is making its presence felt in the most high-profile arenas possible.
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