Google is finally introducing Pulse-Width Modulation (PWM) displays in its upcoming Pixel 10 Pro and Pixel 10 Pro XL models to reduce eye strain-a long-awaited step for those sensitive to screen flicker. PWM technology helps mitigate vision fatigue and sleep disturbances by operating at higher frequencies, which reduce the flickering effect that can stress your eyes. 
However, while this sounds promising, the numbers tell a less impressive story.
According to Android Authority, both flagship models will feature a 480Hz PWM display. But don’t confuse this with refresh rate-it doesn’t mean silky smooth animations. Instead, PWM frequency refers to how fast the screen dims and brightens when adjusting brightness, impacting how likely it is to cause eye discomfort. Higher frequencies mean less flicker and more comfort, especially at low brightness levels.
To put things into perspective, rivals like the OnePlus 13 boast a whopping 2,160Hz PWM, while HONOR’s Magic 7 Pro dominates with 4,320Hz. So Google’s 480Hz offering looks modest by comparison-especially for devices considered ‘flagship’ territory. The reason? It all comes down to hardware choices like display driver ICs and firmware optimizations, as well as cost-related compromises.
Manufacturers walk a fine line when designing displays. Boosting PWM frequencies can improve comfort but may reduce control over brightness steps and color accuracy. It’s a delicate balancing act between comfort, visual performance, and price. That said, 480Hz is still better than no PWM upgrade at all-especially for long screen sessions or low-light browsing.
Sadly, this upgrade is exclusive to the Pro variants, meaning the regular Pixel 10 models may either stick to older tech or use a lower PWM frequency. For now, there’s no confirmation, but it’s clear Google is slowly moving in the right direction, even if the competition is already miles ahead.