Samsung is stepping up its AI game, planning to introduce a wider range of AI choices in its upcoming Galaxy phones. While the company currently uses Google’s Gemini AI for features on devices like the Galaxy S25 and Z Fold, that might change in the near future.
Bloomberg recently reported that Samsung is actively exploring partnerships with other AI companies, including OpenAI and Perplexity AI, with the aim of offering users a broader selection of AI-powered features.
Choi Won-Joon, who heads Samsung’s mobile division, revealed that the company is in talks with several AI providers, hoping to give Galaxy users more flexibility in their AI experience. According to Choi, Samsung is open to adopting any AI solution as long as it delivers a top-notch experience. The company already integrates Gemini AI into various features on its devices, such as Circle to Search and AI-powered photo editing tools, but it’s clear that Samsung is looking to diversify its AI offerings.
One potential partner Samsung is eyeing is Perplexity AI, a company known for blending AI-generated responses with real-time web search results. Rumors suggest that Samsung may even be considering an investment in Perplexity AI, which could lead to deeper integration of the company’s technology in future Galaxy models.
The upcoming Galaxy S26, slated for release next year, is expected to be the first phone to showcase Samsung’s expanded AI strategy. There’s also speculation that OpenAI, the creator of ChatGPT, could play a major role in this shift, potentially allowing users to choose between multiple AI assistants, much like Apple’s recent decision to allow iPhone users to select their preferred AI tools.
Beyond software, Samsung is also reportedly reassessing its hardware plans for the Galaxy S26. The phone could either feature Qualcomm’s latest Snapdragon chip or Samsung’s own Exynos 2600 processor, depending on the model and region. This flexibility could extend to the AI software as well, providing users with more control over their device’s AI capabilities.
With AI tools becoming increasingly essential in the tech world, Samsung’s move to diversify its AI options comes as part of a broader trend. Consumers are demanding more control over which AI technologies power their devices, and Samsung is keen to meet that demand by offering a more personalized and transparent experience. The challenge, however, will be ensuring that all these different AI systems can work seamlessly together, offering users a smooth, intuitive experience across the board.