Samsung has officially confirmed that its highly anticipated Unpacked event will take place on Wednesday, July 9, 2025, in Brooklyn, New York. The keynote will kick off at 10 a.m. Eastern time, unveiling the next chapter in the Galaxy foldable series. 
The event date had been speculated for weeks, but now it’s set in stone. Despite earlier leaks suggesting a range of dates in July, the location has remained consistent, with Samsung opting to return to New York for its second major Galaxy launch of the year.
Although Samsung hasn’t officially stated which products will be unveiled, all indications point toward the debut of the Galaxy Z Flip 7 and Galaxy Z Fold 7. Both devices are expected to continue the legacy of their predecessors, the Z Flip 6 and Z Fold 6, with slight refinements, including potential changes to thickness based on recent leaks.
In the press release, Samsung teased the “next evolution of Galaxy AI” alongside its foldables, hinting at major advancements in artificial intelligence that will enhance the overall user experience. Galaxy AI is designed to transform smartphones into anticipatory smart companions, optimizing communication, creativity, and connectivity across the Galaxy ecosystem
. This suggests that the upcoming devices will feature updates not only in foldables but across Samsung’s entire portfolio.
Samsung is also encouraging customers to reserve their upcoming devices now, with an enticing offer of a $50 Samsung credit for those who complete their purchase. This is part of Samsung’s ongoing strategy to generate early excitement and loyalty ahead of the big reveal.
Although official pricing details remain under wraps, there have been rumors circulating that the European prices for the Z Flip 7 and Z Fold 7 could mirror those of last year’s models. U.S. pricing, however, remains a mystery, though many hope Samsung will maintain the same pricing strategy as before.
As always, the July Unpacked event will play a crucial role in shaping Samsung’s second-half strategy for 2025, particularly in the foldable market. With fierce competition from other brands, all eyes will be on how Samsung plans to maintain its foldable dominance and whether it will keep prices competitive.
Stay tuned for more updates from Samsung’s Unpacked event in Brooklyn next month, as we bring you live coverage of all the exciting announcements!