Samsung is gearing up to launch its mixed reality headset, known as ‘Project Moohan,’ alongside its next-generation foldables, the Galaxy Z Flip 7 and Galaxy Z Fold 7. Initially introduced late last year, Project Moohan was first teased at the Galaxy Unpacked event in January but lacked a confirmed release date until now.
According to trusted sources, the headset will be available alongside Samsung’s new foldables in early to mid-July, with the possibility of a Galaxy Z Flip 7 SE also debuting around the same time.
The Project Moohan headset will run on Google’s Android XR platform, an Android-based operating system specifically designed for extended reality (XR) devices. This platform, showcased last year, directly competes with Apple’s visionOS, which powers the Vision Pro. Like Apple’s headset, Samsung’s offering is designed to be wearable in public, providing users with a range of practical applications, from gaming to professional uses.
To truly compete with Apple’s Vision Pro, Samsung’s Project Moohan needs to hit the right price point. With the Vision Pro’s staggering $3,499 price tag, it was clear that affordability is key for the mass market. Samsung must ensure that Project Moohan is accessible without sacrificing quality. Furthermore, gaming will be a major selling point, as VR gaming remains one of the biggest reasons people buy headsets
. While Apple’s Vision Pro moved away from this market focus, Samsung has a golden opportunity to cater to this audience by supporting popular VR titles and integrating VR hand controllers from day one.
Comfort is another essential factor for Project Moohan’s success. If the headset is too bulky or uncomfortable to wear for extended periods, it will likely fail to gain widespread adoption. The Vision Pro’s design was criticized for this very issue, and Samsung must learn from those shortcomings to deliver a more comfortable experience for users.
While the Project Moohan will likely not compete with the Meta Quest 3 or Quest 3S in terms of price, Samsung’s focus on affordability, combined with its support for VR hand controllers, makes this headset a promising option for the growing XR market. If Samsung can market it effectively, Project Moohan could carve out a significant niche, especially with the absence of any announcements regarding an Apple Vision Pro 2 at WWDC this year.