Snapdragon 8 Elite Powers Honor, TSMC Beats Samsung

# Honor and Qualcomm Unveil Groundbreaking Technologies

This week marks significant advancements in mobile technology as Honor and Qualcomm introduce innovative solutions that promise to redefine user experiences. Honor is set to unveil its Magic7 series, powered by Qualcomm’s latest Snapdragon 8 Elite chipset, while Samsung faces challenges in keeping up with TSMC in chipset fabrication. These developments highlight the shifting dynamics and technological leaps in the mobile industry.

## Honor Magic7 and MagicOS 9.0

On Wednesday, Honor will reveal its new Magic7 series, alongside the MagicOS 9.0. This collaboration with Qualcomm features the Snapdragon 8 Elite chipset, incorporating the “first real-time NPU graphics rendering for mobile gaming” and “the industry’s first on-device AI agent for an open ecosystem.” Although details are sparse, Honor claims this will reduce GPU load, lower temperatures, conserve power, and improve image quality, potentially through generative AI technology.

The AI agent, named YOYO assistant, offers a wide range of services such as trip planning, calendar management, and automatic subscription cancellations. The YOYO assistant can even learn personal preferences, like coffee orders, streamlining routine tasks. In addition to smartphones, Honor and Qualcomm are working on MagicRing—technology that connects different devices, apps, and services, further enhancing cross-device functionality. The Magic7 series is anticipated to feature a Moon-inspired color design and a quad-camera setup, marking a new era in Autopilot AI for mobile technology.

## Qualcomm’s Strategic Move with TSMC

While Honor celebrates new innovations, Samsung struggles to compete with TSMC in chip manufacturing. Qualcomm, famous for its Qualcomm Snapdragon line, has chosen to fabricate its Snapdragon 8 Gen 3 entirely at TSMC rather than divide orders with Samsung Foundry. This decision is influenced by Samsung’s persistent issues with low yield on advanced process nodes, causing even its mobile division to reconsider using the Exynos 2500 chipset for some Galaxy S25 models.

Rumors suggest Samsung may use Qualcomm’s Snapdragon 8 Elite exclusively for the Galaxy S25 series, expected next year. The Snapdragon 8 Elite represents a departure from traditional CPU cores, leveraging Qualcomm’s second-generation custom Oryon cores, with prime core speeds hitting as high as 4.32GHz. While a separate Snapdragon 8 Elite for Galaxy variant is speculated, Qualcomm remains tight-lipped on future product roadmaps.

## New Qualcomm Launches at Snapdragon Summit 2024

At the Snapdragon Summit 2024 in Hawaii, Qualcomm has been unveiling new platform technologies, including the Snapdragon 8 Elite. While there is no confirmation yet of a Galaxy-specific version, rumors persist that Samsung will be among the first to launch devices using this powerful new chipset. The Snapdragon 8 Elite is expected to be a game-changer in terms of performance capabilities in mobile devices.

As the mobile industry evolves, these partnerships and technological advancements underscore the intense competition and innovation driving the market forward. With Honor and Qualcomm paving the way for new AI ecosystems and Samsung grappling with fabrication challenges, the landscape of mobile technology continues to shift dramatically.

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