Meta is pushing Threads further into mainstream social media territory with a new feature designed to tackle a classic internet dilemma: spoilers. 
The platform now allows users to mark parts of their posts-text or images-as spoilers, blurring them out until tapped.
Adam Mosseri, the head of Instagram, revealed the update on Threads. When crafting a post, users can highlight any segment and apply the ‘Mark as Spoiler’ option. This will display the chosen content as a blurred section that others can tap to reveal if they wish to see it.
Mosseri claimed Threads is the only app of its kind offering this kind of spoiler protection
. While it’s a strong move, it’s not entirely groundbreaking. Reddit has had spoiler tags for years, allowing users to hide potentially revealing content in both text and images. So while Threads might be one of the first text-driven social apps in Meta’s orbit to offer this, it’s not pioneering the concept globally.
Still, the feature could play a big role in making Threads a safer and more considerate space for fans of TV shows, movies, video games, and live events. It empowers users to talk freely about plot twists or game endings without spoiling the fun for others.
This update follows another experimental rollout: direct messaging. The addition of DMs has split the Threads user base-some welcome the deeper communication layer, while others worry it may invite harassment and spam. Threads originally felt safe because of its lack of private messages, which kept interactions public and, to some, more civil.
Since its launch as an Instagram companion app, Threads has been on a steady march toward becoming a full-fledged social network. The platform has rolled out trending topics, post editing, chronological and algorithmic feeds, and now spoiler tags and potentially DMs. It’s clear Meta wants Threads to compete not just with Instagram, but with rivals like Reddit and X (formerly Twitter).
The spoiler tool is subtle yet strategic-it respects the growing etiquette of spoiler-free internet chatter while inviting deeper discussions. And with real Instagram profiles behind each Threads user, there’s an added layer of accountability that might encourage thoughtful use of the feature.
While it’s not exactly a revolutionary idea, it’s another smart step toward making Threads feel like a well-rounded and user-conscious platform. If Meta continues along this trajectory, Threads might just become the internet’s new go-to place for spoiler-safe conversations.