Trump Media and Technology Group (DJT) is making major waves in the crypto world.
The company has officially announced it now holds about $2 billion in Bitcoin and related assets as part of a bold treasury strategy. In addition, it has acquired another $300 million in Bitcoin options, with plans to convert those into spot Bitcoin during optimal market conditions.
This move follows DJT’s recent fundraising success, where it pulled in approximately $2.5 billion in gross capital by selling shares and issuing convertible notes. After fees and expenses, the firm walked away with around $2.3 billion in net proceeds – most of which is now fueling their Bitcoin accumulation.
The parent company of Truth Social and Truth+ streaming service, DJT is aggressively expanding its digital frontier. Alongside crypto, the company is targeting artificial intelligence and blockchain-based finance. It has applied for several crypto-focused ETFs, including the Truth Social Bitcoin ETF and Truth Social Bitcoin and Ethereum ETF. On top of that, DJT has filed trademarks for “Truth Social AI” and “Truth Social AI Search,” signaling upcoming AI integrations on its platform.
Despite these ambitious plans, DJT is still in early growth stages financially. In Q1 2025, it generated just $821,000 in revenue and posted a $30 million loss. Still, the company’s pivot to crypto comes at a time when Bitcoin is gaining momentum. The realized cap of Bitcoin recently surpassed $1 trillion, thanks to strong institutional demand and increased ETF buying, outpacing miner supply.
Meanwhile, the U.S. government is showing increasing support for crypto. The recent passage of the GENIUS Stablecoin Act (Guiding and Establishing National Innovation for U.S. Stablecoins) highlights this shift, offering clearer regulatory frameworks that could encourage even more corporate adoption.
Trump Media’s massive Bitcoin bet could be a game changer – or a major gamble. Either way, it has firmly positioned itself at the intersection of politics, media, and crypto innovation.