Trump Media and Technology Group (DJT) seems to be fully committed to expanding its presence in the cryptocurrency market, diversifying its revenue streams.
Following the Truth Social Bitcoin ETF and Truth Social Bitcoin and Ethereum ETF, the company has now filed with the SEC to register a new financial product: the Truth Social Crypto Blue Chip ETF.
This ETF will hold a mix of five cryptocurrencies: Bitcoin (70%), Ether (15%), Solana (8%), Cronos (5%), and Ripple (2%). As with its previous ETFs, Crypto.com will serve as the custodian, prime execution agent, and the provider of staking and liquidity for the new ETF.
Trump Media’s strategic move into cryptocurrency ETFs comes after the company’s board approved $250 million in funding earlier in January 2025 to set up customized SMAs and ETFs under its Truth.Fi brand. While Truth Social, its flagship platform, continues to grow organically-thanks in part to President Trump’s frequent posts-the company’s core business still struggles financially. In Q1 2025, it reported revenue of just $821,000, with a loss of $30 million during the same period.
Despite these challenges, Truth Social saw a 106% year-over-year increase in daily active users as of May 2025, reaching 359,000. This growth is indicative of the platform’s rising influence, bolstered by Trump’s continued presence. Furthermore, Trump Media has been actively pursuing expansion, including a $400 million share buyback program and a successful $2.3 billion raise through equity offerings, including 29 million shares of convertible notes and 56 million common shares. This funding will help fuel its ambitious plans, including the establishment of a dedicated Bitcoin Treasury.
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