Trump Mobile is officially accepting pre-orders for its new smartphone, the T1 Mobile, a $499 device set to launch in August. 
Designed in the U.S. and decked in gold, the T1 is being marketed as a premium, patriotic alternative in the mobile world-coinciding with the 10-year anniversary of Donald Trump’s initial presidential campaign.
At the same time, Trump Media and Technology Group (TMTG) has filed paperwork with the SEC to launch a cryptocurrency ETF under its Truth.Fi brand. The ETF will hold Bitcoin and Ethereum in a 75:25 ratio, with Crypto.com serving as custodian and liquidity provider. This follows a similar filing with NYSE Arca in early June, part of a broader plan approved in January to allocate up to $250 million into crypto-based investment products.
Notably, President Trump remains the largest shareholder of TMTG, though his stake is now held in a trust overseen by Donald Trump Jr. The company also recently secured a staggering $2.3 billion in funding for its Bitcoin treasury, using a combination of convertible notes and equity shares.
The Trump Mobile 47 Plan-named to align with Trump’s campaign as the “47th President”-costs $47.45/month and includes 5G service, unlimited talk/text/data, roadside protection, telehealth services, and free international calls to over 100 countries, including military bases.
While supporters tout these ventures as pro-America business moves, critics view them as yet another grift in a long line of branded Trump products. From steaks to ties, and now smartphones and ETFs, the Trump brand continues to expand-polarizing as ever, yet still undeniably marketable.