Y Techs is a technology advertising and editorial media company. We produce high-quality sponsored content, native advertising, and advertorials for innovative technology brands — distributed through premium networks including Outbrain to reach engaged, informed readers worldwide.
Technology advertising has a credibility problem. Too much of it relies on misleading headlines, fabricated urgency, and opaque commercial relationships. Y Techs was founded on a different premise: that sponsored content, done transparently and honestly, can be genuinely useful to the reader while still delivering results for the advertiser.
Y Techs was founded in 2019 by a team with backgrounds in technology journalism, digital advertising, and content strategy. We built our methodology around the standards of the best editorial operations — clear disclosure, accurate claims, and content that earns attention rather than tricks its way to a click.
We cover the technology categories that matter most to consumers today: electric vehicles, consumer electronics, personal computing, smart home technology, and emerging mobile platforms. In each category, we seek out brand partners whose products we believe offer genuine value to our audience.
Every sponsored article is clearly labeled. Commercial relationships are disclosed prominently, on the page, in plain language. We never obscure the nature of sponsored content.
Our articles cite real data from credible sources. Statistics are referenced to IEA, Bloomberg NEF, ACEA, Statista, and other industry authorities — not invented for impact.
We do not produce content with false urgency, guaranteed results, fabricated testimonials, or health/financial promises. Our content meets Outbrain's advertising policies and FTC standards.
We work with technology brands whose products we believe offer real value. We turn down partnerships for products we consider misleading, low quality, or harmful to consumers.
A compact team of technology writers, advertising strategists, and content producers — distributed across time zones, aligned on quality.
Former technology journalist with ten years of experience covering consumer electronics and automotive technology. Marcus founded Y Techs after identifying a gap in the market for high-quality, transparently disclosed technology advertising content.
Editorial background in technology and science writing. Priya oversees the research and production of all advertorial content, ensuring factual accuracy and compliance with Outbrain's advertising standards and FTC disclosure requirements.
Five years in digital advertising with a focus on native content and content discovery platforms. Daniel manages relationships with brand partners and ensures campaigns are structured and disclosed in line with platform requirements.
Software and data background. Yuki manages the technical infrastructure of our publications, builds performance analytics reporting, and ensures content is optimized for the platforms through which it is distributed.
Y Techs is a commercial operation. We have costs: writers, researchers, editors, technology, and distribution. We cover those costs through two primary channels, both of which we disclose openly.
Sponsored content and advertorials. Technology companies pay us to produce articles that feature their products within a high-quality editorial context. These articles are always labeled clearly at the top of the page as "Advertorial" or "Sponsored." We maintain editorial standards for all sponsored content: factual accuracy, clear disclosure, and compliance with the advertising policies of the platforms through which it is distributed.
Affiliate commissions. When a reader signs up for or purchases a product through a link on our site, we may earn a commission from the provider. This is disclosed in relevant articles. It does not affect our decision to work with specific brand partners in our non-sponsored editorial content.
We believe transparency about commercial relationships produces better outcomes for everyone: readers who understand what they are reading, advertisers who benefit from audience trust, and a publication that maintains its credibility over time.
Readership figures are internal estimates based on analytics data. Provided for context; not independently audited.
Reach a technology-engaged audience actively researching products in your category. We offer sponsored articles, native placements, and content distributed through premium ad networks. All content meets Outbrain advertising policy standards.
Get in TouchWe occasionally commission pieces from technology practitioners — engineers, product managers, and operators — with direct expertise in the areas we cover. Pitches from credible contributors are welcome.
[email protected]For general questions, corrections, or feedback on our coverage, reach out to our editorial team. We take corrections seriously and publish clarifications promptly when errors are identified.
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